Step-by-step, The Nonprofit Membership Toolkit shows how to create, manage, and sustain a dynamic membership program that will help a social change organization thrive. Written for both new and well-established social change organizations, this book is grounded in proven marketing techniques. It gives managers and executive directors the information and tools needed to understand their current members and attract new ones, and it walks organizations through the process of linking program goals with membership goals.
Authors: Ellis M.M. Robinson, Kim Klein
ISBN Number: 9780787965068
Publish Date: July 10, 2003
Publisher: Jossey-Bass; 1 edition