This volume brings together clear, practical advice from over 40 recognized fundraising experts. From grassroots to international groups, you will get practical, hands-on guidance for:
- Instituting basic preparations, market research, and financial requirement
- Understanding demographics, donor motivation, and prospect research; increasing direct mail and volunteer solicitation
- Improving corporate donations and grant seeking
- And finding support systems and consulting
There is also a section specifically devoted to all aspects of religious group fundraising, plus a complete analysis of annual and major giving techniques.
Author: James Greenfield
ISBN Number: 9780471403043
Format: Hardcover
Pages: 1176
Publish Date: January 9, 2001
Publisher: Wiley; 3 edition