A completely revised edition of the must-have resource for increasing your nonprofit's bottom line.
This thoroughly revised and updated edition of the best-selling book The Ask is filled with suggestions, guidelines, and down-to-earth advice that will give you the confidence to ask anyone for any size gift, for any purpose.
Written in winning language, filled with sample dialogues, and offering a wealth of tips and tools, this book addresses common mistakes made when asking and shows how to correct each mistake, providing guidance and direction on how to make a great ask.
Offers step-by-step guidance for learning personal solicitation skills
Filled with real-world tools and techniques for raising money or support
Contains advice for overcoming situations such as hesitating to ask for money and following through on the ask
Written for fundraisers from any size organization
Includes information on how to apply asking skills to a fundraiser's personal and professional pursuits.
Author: Laura Fredricks
ISBN Number: 9780470480946
Format: Hardcover
Pages: 272 Pages
Publish Date: January 2010
Publisher: Jossey-Bass