Donors are the heartbeat of your nonprofit, partners in your organization's work, and supporters in its mission to change the world. Keeping them is essential to your nonprofit's survival; losing them means major losses for your organization's annual giving program, capital campaign efforts, and major and planned gifts.
Presenting the historical and practical aspects of donor relations, Nonprofit Essentials: Effective Donor Relations helps guide readers through the process of creating a program that makes disappointing donor retention rates a thing of the past. This concise and professional guide presents proactive advice on:
- Why donor relations is vital to your nonprofit
- How you can effectively use the power of words
- Why you need to say "Thank You" seven times
- Why being recognized is important to your donors
- Making the most of the Internet for donor relations
Part of the AFP/Wiley Fund Development Series, Nonprofit Essentials: Effective Donor Relations provides in-depth advice from an expert in the field. Filled with immediately useful guidance on creating and implementing each aspect of a donor relations plan, this professional guide offers sample documents, checklists, and other tools to ensure your first-time donors become return donors.
Author: Janet L. Hedrick
ISBN Number: 9780470040362
Publish Date: January 14, 2009
Publisher: Wiley; 1 edition