Highly profitable communications use a wide array of "trade secrets" to boost response. Things like emotional triggers, a working knowledge of reader psychology, the discovery of eye motion studies, and donor research - all help writing pros reap big rewards from their appeal letters, newsletters, websites, annual reports, case statements, and more. Now these trade secrets are yours, collected in one easy-to-understand volume by Tom Ahern, one of North America's leading authorities on fundraising communications.
Author: Tom Ahern
ISBN Number: 9781889102313
Format: Paperback
Pages: 114 Pages
Publish Date: February 2007
Publisher: Emerson & Church