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Cause Wired

Cause Wired

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An eye-opening guide to the massive societal impact of online social networks . For today's super-wired, always-on, live-life-in-public young Americans, the causes they support define who they are. Societal aspirations have so permeated the "net native" population that causes have become like musical tastes. CauseWired illustrates wired causes in action, bringing real-world stories to readers. The first book to track the massive societal impact on causes of online social networks--from blogs, to video, to the rise of social networks, CauseWired reveals the extraordinary influence of online social networks--in raising money for charity, in changing the political climate and electing candidates, and in raising consciousness for causes. From Facebook causes and campaigns, to a raft of new startups and innovative projects, and political movements like the Obama campaign and Save Darfur, this immensely relevant book delivers actionable research and recommendations to help readers launch their own successful wired social campaigns.

CauseWired: Plugging In, Getting Involved, Changing the World

Tom Watson

ISBN: 978-0-470-37504-4

Hardcover 272 pages November 2008