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Cultivating Diversity in Fundraising

Cultivating Diversity in Fundraising (AFP Fund Development Series)

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An important roadmap for fundraising in today's multicultural communities

Raising money in today's diverse communities is a growing challenge for fundraisers and philanthropists, requiring thoughtful strategies, successful collaborations, and a respectful understanding of people's differences.

In this groundbreaking new book, the author examines today's four major ethnic groups-African American, Asian American, Hispanic/Latino, and Native American-in terms of their diverse histories, traditions, and motivations, and then applies this information to the proven components of successful fundraising. The result is a timely and important look at how fundraisers can use an understanding of ethnic differences to create a vibrant and balanced nonprofit center through both individual and collective efforts.

In clear, easy-to-understand language, Cultivating Diversity in Fundraising answers the following critical questions:

  • Who are diverse donors?
  • What are their charitable traditions and interests?
  • What fundraising methods will be successful in diverse communities?
  • What can fundraisers do to include more diversity in fundraising efforts?

Author: Janice Gow Pettey

ISBN Number: 9780471403616
Format: Hardcover
Pages: 252
Publish Date: November 9, 2001
Publisher: Wiley; 1 edition