Author: Madeline Stanionis
ISBN Number: 9781889102054
Pages: 108 Pages
Publish Date: February 10, 2006
Publisher: Emerson & Church
Generously dispensing advice, insider tips, and recommendations for which she usually commands tidy sums, Madeline Stanionis, President and Creative Director of Donordigital, reveals precisely what you need to do, step by step, to raise substantial money with email.
And while it's not as simple as sending hastily written emails every week or month, neither is it unduly complicated or time-consuming.
At heart, raising thousands of dollars with email is all about building your list, using timing to your advantage, crafting a series of coherent messages, presenting your email in a visually appealing way, and carefully observing your returns for clues that can guide your future efforts.