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Opening Doors: Pathways to Diverse Donors
Authors: Diana S. Newman, Council on Foundations
ISBN Number: 9780787958848
Publish Date: July 15, 2002
Publisher: Jossey-Bass; 1 edition
2003 AFP/Skystone Ryan Research Prize Recipient
Sponsored by the prestigious Council on Foundations, Opening Doors is a down-to-earth guide for fundraising practitioners who want to broaden their funding base and reach new donors or improve the diversity of their existing development programs. Based in solid research, Opening Doors provides information about the cultural and charitable practices of four broad groups: African Americans, Asian Americans, Latinos, and Native Americans. It is filled with illustrative personal stories, real-life examples, and proven strategies. In addition, this hands-on resource
Helps readers understand the rich philanthropic traditions in diverse American populations Shows how to encourage prospects to become donors through personal meetings, house parties, special events, and direct mail
Presents practical ideas for seeking gifts from business owners of diverse cultural backgrounds Describes appropriate and effective ways to encourage small donors to become large donors
About the author
Diana S. Newman is principal of Philanthropic Resource Group, a consulting firm that provides strategic planning, evaluation, and fundraising services for nonprofit organizations and financial institutions specializing in gift planning and endowment building. She has written numerous articles for Planned Giving Today and Journal of Gift Planning and is coauthor of Cultures of Caring: Philanthropy in Diverse American Communities.
The Council on Foundations is a membership organization that serves the public good by promoting and enhancing responsible and effective philanthropy. For more than 50 years, the Council on Foundations has helped foundation and corporate grant making staff and board members in their day-to-day grant making activities.