Authors: Ted Hart, James M. Greenfield, Steve MacLaughlin, Philip H. Geier, Jr.
ISBN Number: 9780470539569
Publish Date: April 26, 2010
Publisher: Wiley; 1 edition
The twenty-first century belongs to a new generation, a generation that's plugged in, online, and never out of touch. Ever. It's no secret that if your nonprofit wants to reach more people, it's got to better manage its use of the Internet as a means of educating, cultivating, soliciting, and communicating with current and potential donors. After all, your competitors are doing it!
Revealing how your nonprofit can put current technologies to full use for full benefit, Internet Management for Nonprofits demystifies Internet management with strategies you can put to use right away. Now you can leverage the Internet's capabilities—from social media, Web 2.0, and online metrics to online giving analytics, effective Web design, and mobile technology—with practical advice from experts in the field to help improve your technology strategies and truly see measurable results.
Here, you'll find workable guidance on:
- Effective management and leadership tools
- The art of listening
- How to manage your organization using online tools
- Implementing e-governance successfully
- Raising funds and awareness more efficiently with Web 2.0 tools
- Insight tools for surviving and thriving
- Volunteer recruitment and retention strategies for the nonprofit leader
- Leveraging the Internet to fundraise internationally
E-mail marketing and direct mail are still proven marketing and fundraising methods. But it's time to boost your organization's efforts through the Internet. Packed with management models, social networking information, case studies, fundraising strategies, collaboration and coordination examples, sample communications techniques, and much more, Internet Management for Nonprofits helps you take it step by step, with vital ideas on making your Internet marketing and communications strategies and fundraising more effective in these rapidly changing times.