Reviving Your Donor File has the right prescriptions for a healthy direct marketing plan. It addresses the role of direct marketing in the development office and steps for turning your ailing file to a high performing file.
In Building Your Direct Mail Program--the latest book in the Excellence in Fundraising Workbook Series--Gwyneth J. Lister provides the tools you need to make direct mail programs as effective and efficient as possible.
Authors Brian Reich and Dan Solomon have seen how changes in both technology and society can affect the communications and operations of an organization. Now, with Media Rules!, they provide you with a framework for understanding this dynamic world.
If you want straight talk about direct mail fundraising, do what the title says: open this book immediately. In it you'll find 81 brief chapters examining virtually every topic of importance to those who raise money by mail.
Cutting-edge strategies, data, and techniques from the world's foremost ePhilanthropy experts. Giving donors the chance to participate in and contribute to the success of a charity beyond the online gift is proving to be successful for many nonprofits.