Reviving Your Donor File has the right prescriptions for a healthy direct marketing plan. It addresses the role of direct marketing in the development office and steps for turning your ailing file to a high performing file.
In Building Your Direct Mail Program--the latest book in the Excellence in Fundraising Workbook Series--Gwyneth J. Lister provides the tools you need to make direct mail programs as effective and efficient as possible.
Write with confidence and reach your donors. You'll learn all the essential components of writing for success from this go-to book for writing for fundraising! Mal Warwick, the nation's premier letter-writing tutor and direct mail expert, shows you the essential tools for making your direct marketing program a success.
Authors Brian Reich and Dan Solomon have seen how changes in both technology and society can affect the communications and operations of an organization. Now, with Media Rules!, they provide you with a framework for understanding this dynamic world.
If you want straight talk about direct mail fundraising, do what the title says: open this book immediately. In it you'll find 81 brief chapters examining virtually every topic of importance to those who raise money by mail.