- 50 min run time.
Session Recording from the 2017 AFP International Conference.
Worth 1.00 CFRE CE Credits.
Speaker Kent Stroman, CFRE
Description: “Help! My board just suggested we launch another special event!” Fundraising events can be successful—they raise money for your mission and help introduce people to your organization’s great work. They can also cost a lot of money to produce and consume significant staff/volunteer time. Participants will learn to: Define a successful event and measure its success. Decide whether to continue the tradition. Make events more impactful or choose alternatives. Discover how to analyze fundraising events to determine their TRUE costs. Learn how special events can fill your major donor pipeline. Make informed decisions about how events fit with your overall fundraising plan. Participants will receive analysis worksheets and tips for leveraging events into larger gifts.