Author: Janice Gow Pettey
ISBN Number: 9780471403616
Publish Date: November 9, 2001
Publisher: Wiley; 1 edition
An important roadmap for fundraising in today's multicultural communities
Raising money in today's diverse communities is a growing challenge for fundraisers and philanthropists, requiring thoughtful strategies, successful collaborations, and a respectful understanding of people's differences.
In this groundbreaking new book, the author examines today's four major ethnic groups-African American, Asian American, Hispanic/Latino, and Native American-in terms of their diverse histories, traditions, and motivations, and then applies this information to the proven components of successful fundraising. The result is a timely and important look at how fundraisers can use an understanding of ethnic differences to create a vibrant and balanced nonprofit center through both individual and collective efforts.
In clear, easy-to-understand language, Cultivating Diversity in Fundraising answers the following critical questions:
- * Who are diverse donors?
- * What are their charitable traditions and interests?
- * What fundraising methods will be successful in diverse communities?
- * What can fundraisers do to include more diversity in fundraising efforts?