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Conducting a Successful Capital Campaign: The New, Revised & Expanded Edition of the Leading Guide to Planning & Impl...
Author: Kent E. Dove
ISBN Number: 9780470914670
Publish Date: October 25, 1999
Publisher: Jossey-Bass; 2 edition
This long-awaited revision of Kent Dove's standard-setting bestseller is a comprehensive, systematic guide packed with practical tools and advice for planning and managing a successful campaign.
The dramatically expanded resource section offers samples of key elements of a capital campaign, including a complete volunteer kit, sample budget report, program brochures, newsletters, a strategic plan, and market survey questionnaires, among other invaluable tools. A must-have for any organization, large or small, this authoritative book will help seasoned professionals and newcomers alike improve the effectiveness of capital campaigns.