New chapters on such topics as Making your Data Collection Meaningful, Sales for Non-Profits, Strategic Leadership of Volunteer Organizations in an International Context, and Organizational Culture and Not-for-Profit Organizations.
The third edition of this acclaimed resource, Achieving Excellence in Fundraising, explains the fundraising profession's major principles, concepts, and techniques. With contributions from noted experts in the field, and filled with illustrative examples, this book demonstrates why fundraising is a strategic management discipline and clearly defines each step in the fundraising cycle.
If you want to receive large and regular donations, it is important that you have a step-by-step program to develop dynamic and successful direct marketing programs.
As nonprofit organizations face heightened scrutiny by the general public, donors, regulators, and members of Congress, the Third Edition of the essential book on the basics of fundraising provides new, up-to-date and valuable information that every fundraiser needs to know.
MY AFP Profile
MAKE A GIFT
